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Steve Piazzale








Career/Life Coaching


Click here to watch Steve discuss coaching on his TV show "You're Hired!" and on YouTube.

Is finding a great job taking forever?
Do you feel stuck in your current job; time for a change?
Want to improve performance and get promoted?

If this sounds familiar then ask:
  • Are your career goals, life goals, and job search clear and focused?
  • Do you know how to get promoted or make a career change?
  • Do you need to hone your networking/informational meeting skills so you can open the door to the hidden job market everyone is talking about?
  • Are your cover letters and rsums well written, concise, and aimed directly at your potential employer's needs?
  • Is your Personal Brand well defined and clear?
  • Are you ready to handle the tough competency-based interview questions employers are throwing at us these days? 
  • Is your job performance as excellent as you need it to be?
  • Do you know how to negotiate for what you deserve?
  • Do you need to learn more stress-reduction, life/work balance skills?
  • Are there life goals that have gone unattended?
In this market and fast-paced world, we need every edge we can get and these skills are absolutely necessary to get the work and life you want and cope with related stresses. Let me help you with all this!

Save money, time, and reduce stress by more quickly finding the work and career you want and deserve! Invest in yourself!  Let's get you on your way to reaching your goals.
Call me at 650-743-6928 or email Steve@BayAreaCareerCoach.com


The 12 Stages of Career Development
What you'll learn from coaching at each stage!

Effective job hunting and meaningful career development involve many steps and competencies. In this market, we need all the skills we can get. Depending where you are in the career development or job-hunting process, we'll tailor a program for you that focuses on at least several of the following stages:

1 - Self-assessment
  • Assessing my skills, values, and interests. Who am I?
  • What's my calling; where's my passion? Where am I going?
  • Is it time for a career change or do I just need to take performance up a notch?
  • What do I want to get out of coaching?

2 - Setting my goals and building momentum
  • My long-term goals. What's really important to me? What excites me?
  • Intermediate goals. How am I going to achieve my long-term goals?
  • Short-term "SMART" goals. What do I do first and then what's after that?
  • Building motivation, momentum, and confidence. How do I get unstuck and keep myself motivated and confident?

3 - Planning my job-transition strategy
  • What's my plan of attack? How am I going to go about all this?
  • Creating a job/career log. How do I keep track of all the details and what to do next?
  • Developing my initial pitch or elevator pitch or speech. How am I going to introduce myself?
  • What’s my Personal Brand; how do I create a self-marketing plan?
  • How will I get the support I need? Joining or starting a great "Success Team."
  • How do I get work that's recession proof.
  • How do I find work that makes me come alive and not just another job?

4 - Research
  • Defining target industries, companies, and positions. Where do I want to work and what do these companies need?
  • Creating my initial contact list. Who's already in my network?
  • Taking courses. Can I learn more about where I'm going, update my skills and, at the same time, make myself more attractive to potential employers?

5 - Networking
  • Refining my pitch. What's my value to a potential employer? How do I market myself?
  • Effectively start contacting people and meeting new folks.
  • Geometrically expanding my network. Effectively using LinkedIn, Facebook, and other social media.
  • Strategically picking meetings to attend: professional associations, alumni, and clubs.
  • Uncovering the hidden job market.
  • Developing and fine tuning my communication and interaction skills. Ensuring that I talk about myself in a way that improves the likelihood I'll land a job that's a great match for me.

6 - Marketing myself -- targeted resumes and e-mail messages
  • Creating a top notch PSR (problem/solution/result)-driven rsum.
  • Understanding my core competencies and value.
  • Writing targeted cover letters that create an impact.
  • Creating my own Personal Brand.
  • Creating effective and persuasive e-mail messages.
  • Getting my foot in the door; landing an interview.

7 - Interviewing
  • Getting past the phone screen interview.
  • Dealing with all tough interview questions including competency-based behavioral questions.
  • Developing advanced communication and interaction skills including communicating clearly what I can do for them.
  • Effectively interview a potential employer--do I really want to work here, maybe for years?
  • Close the interview, ask for the job, what's next?

8 - Negotiation – How do I get what I deserve?
  • What am I worth? How do I get what I deserve!
  • What are my non-negotiables?
  • What's my walkway point or best alternative?
  • Becoming aware of all the negotiables--base salary, bonuses, commissions, benefits, educational assistance, relocation expenses, 401k matching, flex time, stock options, vacation/sick time, start date, and much more.

9 - Hitting the ground running
  • Starting the new job quickly, making a good first impression.
  • Building relationships/alliances within my new company.
  • Coming up to speed quickly and efficiently.
  • Avoiding past errors--lessons learned
  • Communicate achievements clearly
  • Maintaining my network.
  • Keeping my skills current.

10 - Improving performance and getting promoted
  • Being entrepreneurial within my company.
  • Getting recognized and promoted. Becoming a thought leader in my field.
  • Position myself to work on exciting, crucial projects.
  • Developing emotional intelligence skills including conflict resolution, team building, listening, communication, change-making, flexibility, presentations, and strong leadership skills.
  • Managing effectively, becoming a leader and a visionary.
  • Executive coaching.
  • Effectively dealing with difficult people.
  • Making the most of my current situation.
  • Determining when it's time to leave my company.

11 - Life-long skills and development
  • Achieving work/life balance. Reducing stress. Managing my emotions.
  • Life-long learning. Keeping my skills up to date.
  • Determining and obtaining my life goals. What else is there?
  • Generating personal growth.
  • Preparing for my next job. I want more than a job; I want a career!
  • Networking while I'm employed--keeping my options open!
  • Being prepared for sudden change; developing career resilience in a down economy.
  • Fostering a life of continual growth and improved health.
  • Improving my communication skills.

12 - And finally…
  • Managing special challenges (ESL, disabilities, ADHD, single parents, introversion,etc.)
  • Seeing career development as organic—is there continuity in all this?
  • Creating my own good luck through “Planned Happenstance.”
  • Keeping my relationships strong and thriving even during periods of unemployment, underemployment, and other unexpected bumps in the road.
  • Fostering meaning and purpose in my life.

Please note that job hunting and career development expenses are often tax-deductible. Please do check with your tax professional to see if you qualify for this tax savings.



Are you ready to maximize the value of being coached?

As a client you may say, "Am I ready to be coached? 

What a silly question; I'm here aren't I?"

If only it were that simple! Unfortunately, just showing up every so often and doing some work between meetings doesn't often produce positive results.

Working with a coach is all about goals, sub goals, small success steps, self-discovery, accountability, confidence, and positive momentum. It's a commitment you make to yourself.

I've now coached so many clients that I can tell pretty quickly what'll work and what won't. Coaching works when the client (yep, that's you) shows up at regular intervals with an open and determined mind ready to go. We both work hard for an hour, you agree on action items you'll complete by the next time. And then you come back having completed the items or open to discuss what blockage you experienced … in other words you're accountable for what you agree to do and either way you move forward and learn.

What doesn't work is to regularly not complete the action items or to postpone appointments until you think the tasks are completed. With the exception of emergencies, it's best to treat our appointments as very critical and do all you can to complete your action items. If action items aren't completed, you will learn most by understanding what got in your way. If you do this, you will maximize the value of the coaching experience and achieve your goals much more quickly, saving you time, money, and lots of stress. Sound good?

To further these goals, I have set my office policies to align with the idea of effective coaching and consistent effort. Thus I expect we will agree to meet at regular intervals at the start of the coaching (at a later stage, the appointments can be spaced further apart). I also expect that with the exception of emergencies such as serious illness, family illnesses, or unavoidable work emergencies, you will not cancel appointments, and if you do need to cancel an appointment you will give me at least 48 hours notice. All this keeps the coaching effective and you moving in a positive direction.

So, by way of an outline, here's how successful coaching works:

  • Identify large goals. What do I really want and what will make me happy?
  • Break these large goals into smaller ones.
  • Commit to mutually agreed upon action items or steps that will help you achieve smaller goals (accountability).
  • Keep all appointments—at agreed upon intervals (usually every other week).
  • Learn from false starts and blockages.
  • Experience self-discovery and achieve repeated small successes.
  • Build confidence, get unstuck, and create positive momentum.
  • Complete smaller goals.
  • Pay dirt! Achieve larger goals.
  • Do the happy dance! Celebrate!
  • Don't stop! Continue to use and expand upon you've learned.
  • Reduce coaching frequency to a maintenance level and keep your newly learned life skills vital and growing.
Any questions? I've seen this work time and time again.
Ok, shall we get to work?




5 Videos:  Steve discusses coaching

1-minute commercial

Why do folks need a career coach?

What is coaching?

Steve discussing coaching on his TV show

Steve explains how to get the job you want and deserve!




For information about me

To learn more about me, please go the About Steve page and read about my background and experience.

You can also check out what others have said about me by looking at the Testimonials page. And finally on demand you can watch me in action on my
"You're Hired!" TV show.




Steve Piazzale, Ph.D.

650-743-6928 
Steve@BayAreaCareerCoach.com