a self-marketing plan and a job
search log. Use a self-marketing plan to set
goals and detail what you're going to do when and how you're going to
yourself. This plan will help you clarify the solutions
and the way you differentiate yourself from others in the market. It is a living
document that changes as you research the
and talk with folks. The job search log will help you stay on track and
log what you've
done and what's next. Contact me for samples of the plan and log.
informational interview your way to the hidden job market.
or more jobs are obtained by networking. So you need to get out there
meet people. Clearly and consistently tell everyone you know what you
looking for and the solution you provide, mine for information, and ask
them who they know
then follow up. Ask them to comment on your self-marketing plan.
hunting/professional functions. Attend job fairs, meetings
job networking groups like C-SIX, and relevant free seminars. Go to
association luncheons and talks; volunteer your services, join one of
committees. Becoming involved with professional associations is a great
way to meet people, feel competent, add something to your
network, network! See if your school's alumni association has
you can call or e-mail.
a Success Team. Becoming part of team that supports your job
search will help you stay focused, move forward, and receive creative
Job hunting and career development can be a solitary activity, it's
helpful to have the support and input of others. You can even start
with a success team of two--just a trusted friend and you.
one-stop association. Take advantage of the free training
networking this or similar Employment Development Department groups
available. This is primarily available to the unemployed.
Find a career coach
or career counselor and enroll in career related workshops. A
good coach can help you stay focused, provide support, and give expert
input tailored to you. A coach can therefore enable you to get unstuck
and build momentum, and more quickly
achieve your goals, thus saving money, time, and reducing stress.
There are also ways to insure landing in a job that's a good fit.
and classes can keep your skills current and enable you to explore new
opportunities and make needed transitions in a highly volatile
Happenstance." As much as possible, remain optimistic,
persistent, flexible, and take a few risks. Get out and sample the
options open to you. This makes it more likely that "good luck" will
pitch and a well-written résumé
focuses on the needs of the potential employer and the solutions you
Remember, they want to know what's in it for them. Emphasize the value
you add, what you accomplish, and how you do it--create your Personal Brand!
to hone your speaking, interpersonal, and communication skills.
yourself. A job hunt tends to be a mini-marathon rather
and can be stressful. Maximize your ability to cope by exercising,
eating well, getting enough sleep, and participating in a spiritual
(meditation, yoga, prayer, mindful stretching). Take breaks and mini
from the job search. Reward yourself for your hard work. You deserve
Volunteering is a great way to feel good about your self, help others,
learn new skills, network, get references, and contribute to an
later hire you. It's also something you can add to your résumé.
as actor/actress. For some, “self-marketing” and schmoozing
don't come naturally. One way to deal with this is to pretend you're
an actor or actress playing a role in which you need to convince people
that you're confident, competent, and deserve that great job you seek.
After all, down deep you are all those things and do deserve a great